OVERVIEW
IQ Investor's file is comprised of over 3 million names collected from the Web's leading financial sites. Our affluent investor file was collected at the source, through financial product/service registration. The names were captured when user where thinking about their personal finances, unlike many files that use sweeptakes or other non-financial related incentives to capture user data. This is truly what makes our file unique and valuable.
You can target the file based on content affinity (we know the sites and why users go there), geography, age, income, gender and more. You can access these users in their email inbox, postal mailbox or telephone. You can also reach them through all of these channels with our synchronized media programs, where we design campaigns to communicate to users using multiple channels of communication.
FOCUS
We understand the financial category, and as a result, we can tailor campaigns to reach the right customers with the right message. We focus on the financial category and we have a deep understanding of the challenges that financial marketers face, and the marketing solutions that help win new customers. As a result, IQ Investor has launched its EVENT-BASED MARKETING program that allows marketers the ability to use scheduled and unscheduled financial events to maximize response. Please CLICK HERE to learn more about this exciting program.
ACCESS
IQ Investor represents over 12 FILES from leading financial publishers, both 3rd party and from pro. By accessing this many files, a marketer can test across multiple audiences, and learn more about performance to create efficient rollout plans. Our technology makes it easy to run these cross-list testing programs, and our analytical tools allow us to report the necessary data to make the best decisions for optimization. CLICK HERE to learn more about our files.
SPEED
We understand the pace of financial marketers and their need to quickly respond to volatile and rapid market conditions. Our fulfillment team is there to service our clients and ensure the turnaround time is quick and accurate.
PERFORMANCE
If you don't perform, we don't perform. It is in our best interest to make these files work for you. We constantly clean our current database, update existing files and acquire new lists into our network. We have several partnerships with 3rd party list owners, giving us the ability to reach tens of millions of additional records. We are dedicated to making your campaigns work.
